Fuse exploded into the UK marketplace on ‘Fuesday’ 24th September 1996. It was a chocolate bar with a difference – instead of having a chocolate coating on the outside, the yummy ingredients were suspended right the way through it. 40 million bars were sold in the first week, and within eight weeks it was the UK’s favourite confectionery. Alas, ten years later and Fuse fizzled off the shelves, but it’s fondly remembered to this day. Fuse was a chocolate bar produced by Cadbury Schweppes in the UK. The product was unusual for being a solid bar of chocolate containing suspended within it nuts, raisins, crisp cereal and fudge pieces rather than having these ingredients simply coated with chocolate.
The bar tested very well in research, with 82% rating it as excellent or very good and 83% proposing to purchase it regularly, and as of early 2010, there are various campaigns in progress to see its return to the shelves.