Picnic

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Cadbury Picnic is a chocolate bar consisting of milk chocolate and peanuts, covering chewy nougat, caramel, biscuit and puffed rice and manufactured by Cadbury. Picnic bars are lumpy in shape. It is sold in Australia, New Zealand, India, Ireland and the UK. The UK and Indian versions differ from the Australasian version in that they also contain raisins.

A popular slogan for the Picnic, released in the early 2000s, was “Deliciously ugly”. During the 1970s the Australian slogan for Picnic was “More like a banquet than a picnic”.

In Australia, limited-edition variants Picnic Honeycomb (a Picnic bar with honeycomb pieces), Picnic Hedgehog (a picnic bar with biscuit pieces) and Picnic Rocky Road (a Picnic bar with mini marshmallows and gumdrops) have been sold in recent years. In 2010, New Zealand currently has a limited edition Almond Picnic bar. A Picnic ice cream is also manufactured by Cadbury.

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