A Cadbury Creme Egg is a brand of chocolate candy manufactured to look like an egg inside and out. The product consists of a thick milk chocolate shell, housing a white and yellow fondant filling made from egg, thick white cream, sugars and other additives. Creme Eggs are the best-selling confectionery item between New Year’s Day and Easter in the Britain, with annual sales in excess of 200 million items and a brand value of approximately £45 million.
They are produced by Cadbury UK in the United Kingdom, and sold by Kraft Foods in all markets except the USA market, where The Hershey Company has the local marketing rights. The eggs are manufactured at the Bournville factory in Birmingham at the rate of 1.5 million per day. The Creme egg was also previously manufactured in New Zealand but is now imported into New Zealand from Britain.
While filled eggs were first manufactured by the Cadbury Brothers in 1923, the Creme Egg in its current form was introduced in 1971.
Creme eggs are usually sold individually, but are also available in packets of three, four, six, and twelve, and in boxes of eight, fifteen, twenty-four and forty-eight. The foil wrapping of the eggs was traditionally red, yellow and blue in color in the United Kingdom and Ireland, though purple replaced blue early in the 21st century. In the United States, some green is incorporated into the design, which previously featured the product’s mascot—the Creme Egg Chick.