Cadbury Dairy Milk is a brand of candy chocolate bar made by the Cadbury plc unit of Kraft Foods (except for the United States where the product is marketed by The Hershey Company) and sold in several countries around the world. It first went on sale in the United Kingdom in 1905.
In June 1905, Cadbury launched its first Dairy Milk bar, with a higher proportion of milk than previous chocolate bars, and it becomes the company’s best selling product by 1913. George Cadbury Jnr, responsible for the development of the bar, has said “All sorts of names were suggested: Highland Milk, Jersey and Dairy Maid. But when a customer’s daughter suggested Dairy Milk, the name stuck”. Fruit and Nut was introduced as part of the Dairy Milk line in 1928, soon followed by Whole Nut in 1933. In 1933 dairy milk when out of production briefly then came back in 1934. By this point, Cadbury’s was the brand leader in Britain. In 1928, Cadbury’s introduced the “glass and a half” slogan to accompany the Dairy Milk bar.
Many of the newer Dairy Milk varieties are now manufactured in the Republic of Ireland, France and Poland. Dairy Milk itself is also manufactured in France and these products are sold in the UK. In early 2006, Cadbury changed the weight of its medium bars from 200g to 250g, effectively phasing out the 200g “Wafer” bar, as the way it was manufactured did not allow for it to be manufactured as a 250g bar.
Dairy Milk is sold in the United States under the Cadbury label, but it is manufactured by The Hershey Company in Pennsylvania.
Cadbury secured Fairtrade certification for solid-chocolate Dairy Milk bars in the UK and Ireland in 2009, with the first bars bearing the Fairtrade Mark produced on 21 July 2009. The company has since announced plans to roll out Fairtrade-certified Dairy Milk bars in Australia and New Zealand (and by extension Japan) in spring 2010, and in Canada that summer.