Cadbury Crunchie is a milk chocolate candy bar with a “honeycombed” sugar center. It is made by Cadbury UK and was originally launched by J. S. Fry & Sons in 1929. Fry had merged with Cadbury in 1919 and Crunchie later became a Cadbury brand.
In 2010 Cadbury’s launched Crunchie Rocks, a mixture of chocolate, cornflakes and Crunchie.
Cadbury Crunchie is sold in several sizes, ranging from “snack size” – a small square piece – through to “king size”. The most common portion is a single-serve bar, about 1 inch wide by about 7 inches long, and about 3/4 of an inch deep.
In the early 2000s there were a range of limited edition Crunchies on sale in the British stores. These included a lemonade bar, a champagne bar and a Tango Orange bar, in which the chocolate contained the different flavorings. The champagne-flavored bar was initially launched for New Year’s Eve 1999. In South-Africa, Cadbury sold a white chocolate version in a blue wrapper until recently. Britain now has a caramel version available in some stores.
As is common with other British chocolate brands, Crunchie brand ice cream bars and cheesecake are also sold in some countries. Such products contain nuggets of the bar within the ice cream or cheesecake.
In 2006, a “Cadbury Crunchie Blast” variety of the product was launched, which featured “popping candy” inside the bar. However, it was discontinued shortly after.
During manufacturing of the Crunchie bar, the sponge toffee is produced in large slabs, and is cut up using a highly focused jet of oil. The use of a blade would lead to fragmentation, while the use of water would result in the sponge toffee dissolving. Oil prevents both of these scenarios and results in uniform sharp-edged portions. The sponge toffee is then covered with chocolate, cooled, and packaged. Yummy!